Patreon is changing how they charge patrons for their pledges in a confusing way that’s probably going to hurt creators in the short term. I’m not a creator. I’m a patron, pledged to six creators that don’t always produce a pledge charge monthly.
The change is explained here in language that isn’t particularly clear. The gist of it is that instead of charging me what I’ve pledged and taking their service fees out of what they pay to my creators, they’re going to charge me what I’ve pledged, plus a flat fee, plus a percentage per pledge to cover those service fees. This ultimately gives my creators and Patreon more money at my expense.
The bottom line is that I don’t know what I’m going to be charged next month to support the creators I’ve pledged to. Some of them are charged per month, some of them are charged per item produced, and I don’t know if those per-pledge charges are going to be applied to each item produced or once per creator.
Last month, I spent $17 supporting creators on Patreon. I can look at the list of charges and what each pledge was and it simply adds up to $17. By my math, with the same pledges, Patreon is going to charge me an additional $2.25 or $2.60 depending on how they apply the fees.
I can shoulder the additional cost. The money isn’t a big deal. The problem is that they’ve instantly added 15% to what I’m spending supporting Patreon creators. And the smaller the pledge, the more their fees are adding to it. For the odd $1 pledge, they’ve added charges equal to 37.9% of what I’m already paying. If you’re a patron with a lot of $1 pledges to many creators, congratulations; your charges are going to go up by more than a third of what you previously paid.
This sudden increase is sure to cause patrons to reevaluate how many pledges they’re willing to make monthly, particularly those with low dollar amounts. That $0.35 flat fee per pledge is a real killer. I’m personally not going to stop supporting the creators I pledge to on Patreon because most of my pledges are not that small, but this will absolutely cause me to reevaluate the small pledges I do make. I’ve seen some creators trying to come up with different tier costs to reduce the effect of these new charges on their patrons, which is admirable, but Patreon is putting them in a bad position.
Patreon should’ve been more conscious of their creators and they definitely should be more open with patrons about how much their next bill is going to be. The sticker shock next month could really damage their creators’ income for the following month as patrons unhappy about the new charges drop their pledges. It’s billed as a win for creators, and I hope it is, but it feels like it’s going to cause a backlash against them.